Digital Marketing Agency - Alpha Digital
Whether you’re on the hunt for an internship, looking to get a casual/part time role in the industry or a new graduate position, you’re almost guaranteed to be up against a high level of competition. Don’t let that dampen your spirits though because everybody knows there’s nothing better than knowing YOU stood out against a sea of candidates.
But how are you expected to know what’s ideal from an employer’s point of view? We get a high number of applications for internships, casual, and full-time roles. So, we thought we should provide a definitive list of what we believe makes a candidate stand out from our point of view.
Internships
You know the saying, ‘So you’re telling me… I have to get experience before I get experience?’. That’s where internships come in. As an agency, we don’t expect a great deal of experience from our interns. We understand you’ve applied to gain experience in the industry.
What we look for are merits such as the following;
Undergraduate in a relevant degree
Genuine interest in the position - we can tell if you’re passionate about digital or just here to put it on your resume
Live and breathe digital marketing
Involved in extra learning outside of your degree – gaining some extra knowledge through certifications such as Google’s, or sites like Lynda.com, or even YouTube tutorials
Have completed one or two courses that are relevant to the position
Finally, this is very important. When it comes to your interview if you don’t have an answer to a question about the industry. Don’t try and make one up, just simply say, ‘I’m not sure about that one, but I would love the opportunity to learn about it’. We don’t expect an answer for everything, and we will appreciate your honesty.
What you can expect from our internships
The way we run our internships is slightly different to a regular position. Due to the fact that we offer SEO, Paid Search (AdWords), and Social Media services, we like to offer our interns the chance to work in all three during their time with us. You can expect to gain experience in (but not limited to) the following;
Digital marketing
Google Analytics
Keyword research and strategy
Copywriting
Digital PR
Technical SEO
AdWords strategy
Social media strategy
In our internships, you’ll be working closely with our Account Managers to gain an insight into the specific services that we offer to our wide range of clients.
Casual opportunities
We have a great track record hiring casual SEO, Paid, and Social Media employees while they are in the process of completing a University degree. The great thing about this role is its flexibility.
Have an exam? No worries just pick another day to work.
Need to work half days because your timetable wasn’t as kind to you this semester? We got your back.
As a casual, we expect you to have a bit more in the way of experience. Ideally, our casual employees will have completed 1-3 prior internships and have experience/knowledge of the following;
Casual ‘SEO Executive’ or ‘SEO & Social Media Executive’ position
Understanding of what SEO is and why it’s important
Google Analytics experience
Keyword research and Copywriting
Personal and professional time management
Some Social Media experience in strategy and posting
Extremely desirable
Experience working with WordPress, Neto, Magento, and/or Shopify
Able to write/read HTML, CSS, and JavaScript
Experience using Photoshop, Illustrator, and/or InDesign
Good knowledge of excel
Customer service work experience
High GPA
Double Degree
Casual ‘Paid Search Executive’ position
Some experience/or knowledge of Google AdWords
Keyword research
Personal and professional time management
Great with numbers – majoring in Economics, Data Analysis, or similar (Paid Marketing is numbers and analytics based)
Extremely desirable
Good knowledge of excel
Customer service work experience
High GPA
Double Degree
You’ll also stand out if you have taken the time out to do any of the following;
Read The Beginners Guide to SEO by Moz
Completed a Google Analytics Academy course (they’re free!)
Completed the AdWords Exams (they’re free!)
Full-time
Finally, if you’ve recently graduated, (or are due to at the end of the year) we have full-time positions available from time to time. Hopefully, by this point, you have a greater understanding of which area of digital marketing you’re passionate about and have completed at least 2 internships within the industry.
Our full-time positions allow you to slowly take on more responsibility at your own pace and eventually manage your own range of clients. It’s for that reason that the following qualities will make you stand out against the competition.
‘SEO Account Manager’ or ‘SEO and Social Media Account Manager’ position
Customer service experience
Confident with a CMS such as WordPress, Neto, and Magento
Relevant degree with high GPA
Technical and/or content based experience in SEO
Fantastic time management
Confident talking to clients and team members
Experience working with social media platforms for Business
Experience with social strategy and community management
Extremely desirable traits;
Experience with HTML, CSS, and/or JavaScript for a technical SEO position
Graphic and/or Web Design experience
Understanding and passion for strictly ‘white hat’ SEO techniques
Social management experience for external clients
‘Paid Search Account Manager’ position
Good knowledge of paid search, social advertising, and display
Experience with e-commerce
A positive attitude with a pro-active approach to your job.
Diverse in what you can bring to the team
2+ years’ experience working in paid advertising
Degree in economics, data analysis, or a similar Maths related education
Highly desirable traits
High level of Excel knowledge
Flexible, willing to learn and do a variety of different tasks.
Good time management & organisational skills
Experience in Programmatic Advertising
While everything we have just discussed might seem quite daunting, especially if you’re just looking for your first job in the industry, that’s okay. This isn’t a list of ‘must haves’ for a position in digital marketing. These are just a few things that will make you stand out and get the job that you really want. All our positions will offer training, which is especially important in the digital world where everything is constantly evolving, so you’ll be able to fill in the gaps as you go.
We really hope that this list helps and gives you that extra bit of motivation and knowledge of the industry. Good luck!
