UQMAS: University of Queensland's Marketing and Advertising Society​

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What does an ideal candidate look like TO US?

September 5, 2017

Digital Marketing Agency - Alpha Digital

Whether you’re on the hunt for an internship, looking to get a casual/part time role in the industry or a new graduate position, you’re almost guaranteed to be up against a high level of competition. Don’t let that dampen your spirits though because everybody knows there’s nothing better than knowing YOU stood out against a sea of candidates.

But how are you expected to know what’s ideal from an employer’s point of view? We get a high number of applications for internships, casual, and full-time roles. So, we thought we should provide a definitive list of what we believe makes a candidate stand out from our point of view.

Internships

You know the saying, ‘So you’re telling me… I have to get experience before I get experience?’. That’s where internships come in. As an agency, we don’t expect a great deal of experience from our interns. We understand you’ve applied to gain experience in the industry.

What we look for are merits such as the following;

  • Undergraduate in a relevant degree

  • Genuine interest in the position - we can tell if you’re passionate about digital or just here to put it on your resume

  • Live and breathe digital marketing

  • Involved in extra learning outside of your degree – gaining some extra knowledge through certifications such as Google’s, or sites like Lynda.com, or even YouTube tutorials

  • Have completed one or two courses that are relevant to the position

Finally, this is very important. When it comes to your interview if you don’t have an answer to a question about the industry. Don’t try and make one up, just simply say, ‘I’m not sure about that one, but I would love the opportunity to learn about it’. We don’t expect an answer for everything, and we will appreciate your honesty.

What you can expect from our internships

The way we run our internships is slightly different to a regular position. Due to the fact that we offer SEO, Paid Search (AdWords), and Social Media services, we like to offer our interns the chance to work in all three during their time with us. You can expect to gain experience in (but not limited to) the following;

  • Digital marketing

  • Google Analytics

  • Keyword research and strategy

  • Copywriting

  • Digital PR

  • Technical SEO

  • AdWords strategy

  • Social media strategy

In our internships, you’ll be working closely with our Account Managers to gain an insight into the specific services that we offer to our wide range of clients.

Casual opportunities

We have a great track record hiring casual SEO, Paid, and Social Media employees while they are in the process of completing a University degree. The great thing about this role is its flexibility.

Have an exam? No worries just pick another day to work.

Need to work half days because your timetable wasn’t as kind to you this semester? We got your back.

As a casual, we expect you to have a bit more in the way of experience. Ideally, our casual employees will have completed 1-3 prior internships and have experience/knowledge of the following;

Casual ‘SEO Executive’ or ‘SEO & Social Media Executive’ position

  • Understanding of what SEO is and why it’s important

  • Google Analytics experience

  • Keyword research and Copywriting

  • Personal and professional time management

  • Some Social Media experience in strategy and posting

Extremely desirable

  • Experience working with WordPress, Neto, Magento, and/or Shopify

  • Able to write/read HTML, CSS, and JavaScript

  • Experience using Photoshop, Illustrator, and/or InDesign

  • Good knowledge of excel

  • Customer service work experience

  • High GPA

  • Double Degree

Casual ‘Paid Search Executive’ position

  • Some experience/or knowledge of Google AdWords

  • Keyword research

  • Personal and professional time management

  • Great with numbers – majoring in Economics, Data Analysis, or similar (Paid Marketing is numbers and analytics based)

Extremely desirable

  • Good knowledge of excel

  • Customer service work experience

  • High GPA

  • Double Degree

You’ll also stand out if you have taken the time out to do any of the following;

  • Read The Beginners Guide to SEO by Moz

  • Completed a Google Analytics Academy course (they’re free!)

  • Completed the AdWords Exams (they’re free!)

Full-time

Finally, if you’ve recently graduated, (or are due to at the end of the year) we have full-time positions available from time to time. Hopefully, by this point, you have a greater understanding of which area of digital marketing you’re passionate about and have completed at least 2 internships within the industry.

Our full-time positions allow you to slowly take on more responsibility at your own pace and eventually manage your own range of clients. It’s for that reason that the following qualities will make you stand out against the competition.

‘SEO Account Manager’ or ‘SEO and Social Media Account Manager’ position

  • Customer service experience

  • Confident with a CMS such as WordPress, Neto, and Magento

  • Relevant degree with high GPA

  • Technical and/or content based experience in SEO

  • Fantastic time management

  • Confident talking to clients and team members

  • Experience working with social media platforms for Business

  • Experience with social strategy and community management

Extremely desirable traits;

  • Experience with HTML, CSS, and/or JavaScript for a technical SEO position

  • Graphic and/or Web Design experience

  • Understanding and passion for strictly ‘white hat’ SEO techniques

  • Social management experience for external clients

‘Paid Search Account Manager’ position

  • Good knowledge of paid search, social advertising, and display

  • Experience with e-commerce

  • A positive attitude with a pro-active approach to your job.

  • Diverse in what you can bring to the team

  • 2+ years’ experience working in paid advertising

Degree in economics, data analysis, or a similar Maths related education

Highly desirable traits

  • High level of Excel knowledge

  • Flexible, willing to learn and do a variety of different tasks.

  • Good time management & organisational skills

  • Experience in Programmatic Advertising

While everything we have just discussed might seem quite daunting, especially if you’re just looking for your first job in the industry, that’s okay. This isn’t a list of ‘must haves’ for a position in digital marketing. These are just a few things that will make you stand out and get the job that you really want. All our positions will offer training, which is especially important in the digital world where everything is constantly evolving, so you’ll be able to fill in the gaps as you go.

We really hope that this list helps and gives you that extra bit of motivation and knowledge of the industry. Good luck!

 

 

 

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